Leveling the Playing Field with JobPlanner
Customer Summary:
Company: JobPlanner
Website: https://jobplanner.com/
Location: Scottsdale, AZ
Industry: Construction Project Management Software
Solution Summary
JobPlanner is a cutting-edge project management software designed specifically for the construction industry. They offer a user-friendly platform with features aimed at streamlining communication, enhancing project visibility, and improving overall project profitability. Job Planner stands out from other solutions with their really strong competitive pricing and award-winning project management/job costing and bid management solutions.
The Challenge
JobPlanner faced a critical challenge in gaining traction within a new community of users as they launched their new integration with Acumatica ERP. They struggled with limited brand awareness, making it difficult to stand out in a crowded market. Identifying and connecting with the right target audience, including both resellers and end-users, proved to be another significant obstacle.
Effectively communicating JobPlanner's value proposition and differentiating their product from other established competitors was essential for success. While they had a strong product, they recognized the need for tailored approaches to reach and engage their target audience effectively within this specific ecosystem.
The Solution
JobPlanner partnered with Product Marketing Leader to implement a comprehensive GTMaaS strategy. Key elements of the solution included:
Development of targeted content: Creation of Acumatica reseller-facing and end-user-facing content to address specific needs and pain points.
Leveraging LinkedIn for audience building: Utilizing proper tools to identify, connect with, and engage Acumatica resellers and end-users.
Implementation of a multi-channel outreach strategy: Engaging prospects through a combination of LinkedIn messages, email campaigns, and personalized phone calls.
Social listening and engagement: Actively monitoring relevant conversations and engaging with potential prospects.
Website optimization and lead tracking: Optimizing website design and traffic flow while implementing tools to track website visitors and identify potential leads.
Increasing Content Library: Recognizing the power of targeted content, JobPlanner leveraged Product Marketing Leader’s Content Marketing services to fuel their GTMaaS strategy. This collaborative approach aimed to create high-quality content, resulting in more leads for JobPlanner.
The Results
Increased brand awareness:
By consistently engaging with the target audience on LinkedIn and through other channels, JobPlanner aimed to build brand visibility and recognition within the Acumatica ecosystem.
Enhanced lead generation:
The targeted outreach strategy, combined with website optimization and lead tracking, aimed to generate a consistent flow of qualified leads for JobPlanner.
Improved sales effectiveness:
By equipping the sales team with tailored messaging and high-quality content, JobPlanner has a solid approach to a new market.
Strengthened reseller relationships:
The focus on providing value to Acumatica resellers through joint marketing campaigns, lead sharing, and ongoing support aimed at fostering stronger partnerships.
Pat Mulkerrin
Director of Sales at JobPlanner
“John's been great to work with… [he] really knows his stuff. We were kinda flying blind at first, trying to figure out how to break into the Acumatica market.”
“This whole GTMaaS thing, it's given us a real roadmap. We're getting in front of the right people now, and I can see it's making a difference. We're having more conversations, getting more leads, and people are now recognizing JobPlanner as a serious alternative to Procore and other Construction Management solutions.”